Director of Commercial Operations
CBS TV Philadelphia

Philadelphia, PA

Broadcast Media industry

April 2010 – Present

• Report creation and analysis.
• Oversee Traffic and Sales Service operations for KYW-TV and WPSG-TV, Philadelphia, PA.
• Manage high profile broadcasts such as Prime, Sports and Specials.
• Work with News, Programming and Promotions.
• Provide direction and management of an 8 person Traffic department; develop & implement policy.
• Maximize revenue through accurate inventory mgmt, log manipulation; review orders for clearance.
• Reconcile oversold dayparts, offer makegoods.
• Participate in Ratecard pricing.
• Frontload inventory whenever applicable to maximize monthly revenue and hit corporate budgets.
• Review, finalize on-air logs; research, reconcile invoice/log discrepancies.
• Analyze inventory trends for effective pricing, formatting, sales forecasting, budgeting.
• Work closely with Sales, Master Control, Air Prep and Engineering.
• Build/schedule all show formats; maintain program titles/dayparts; log editing; day of air changes.
Account Services Manager
CBS TV Stations Digital Media Group

New York, NY

Digital/Broadcast Media industry

January 2008 – Present

•Support the Ad Sales team by scheduling, implementing and monitoring online advertising campaigns using DoubleClick DFP and Solbright software
•Work to ensure flawless campaign execution by providing ongoing monitoring and support for CBS partners, advertisers and agencies
•Serve as the primary point of communication and testing for any changes related to advertising on the CBS O&O websites
•Implement Flash, rich media, third party tags, and HTML; some work with Javascript, XML and Flash
•Troubleshoot creative/ad issues
•Create new sites/sections within the ad server, create and edit custom DFP templates as needed
•Develop in-depth reports for pacing, inventory availability, sell-through rates and billing
•Establish permission-based roles to enable client, station, sales and administrative access to the ad server
•Monitor campaigns and ensure campaign delivery
•Manage campaign performance and make optimization recommendations
•Provide clients/sales with any necessary campaign reporting

Click to see an example of a website I maintain:

Commercial Operations Manager
NBC Universal

New York, NY

Cable Entertainment industry

February 2007 – October 2007

•Manage Commercial Operations Departments for four NBCU cable networks, Bravo, Universal HD, Sleuth and Chiller; develop and coordinate a team of 12
•Work internally with the Management of Ad Sales, Pricing and Planning, Programming, Production, Marketing, Promotions, and Broadcast Distribution Divisions; and externally with Ad Agencies to ensure fulfillment of Sales contracts
•Work with Programming and Production to build show format/show times and breaks to maximize inventory
•Work with the entire Comm Ops Division to manage operations in a time sensitive, fast-paced environment
•Manage training and troubleshooting for NBCU Commercial Trafficking and Scheduling Systems
•Create all commercial components such as program titles, dayparts, executing manual day of air changes
•Oversee data entry of commercials, promos, and the log schedule in on-air automation systems
•Participate in special projects such as HD expansion, business process streamlining, and special event oversight

Assistant Operations Manager
CBS Television Stations

New York, NY

Broadcast Media industry

December 2004 – February 2007

•Create & maintain Timeclass codes & program grids for inventory sale by CBS, CW & IND O&Os
•Perform audit/clean-up of station programs/formatting for accurate reporting
•Generate & maintain Clients/Agencies for Credit Managers; Client/Agency/Account Executive records in DARE
•Create, submit & audit New/Revise/Delete User IDs
•Prepare quarterly Trade/Added value reports
•Work with CBS Data Center on project analysis & specifications for software development/enhancement
•Test software functionality & accuracy before release
•Submit requests for software modifications/enhancements
•Create manuals & procedural guidelines for Operations/Traffic Managers, and rep. office managers & AEs
•Train station management & rep. office personnel on CBS software & DARE
•Act as contact for software/procedural questions & issue resolution; Troubleshoot user issues with CBS software & reports
•Prepare sports revenue reports
•Prepare various revenue & inventory reports as requested

Click to see some examples of procedural manuals that I have authored:

Operations Manager/Program Director

Salt Lake City, UT

Broadcast Media industry

September 2002 – December 2004

•Oversee station Traffic; develop & implement policy
•Maximize revenue through accurate inventory mgmt, log manipulation; review orders for clearance
•Reconcile oversold dayparts, offer makegoods
•Participate in Ratecard pricing
•Review, finalize on-air logs; research, reconcile invoice/log discrepancies
•Analyze inventory trends for effective pricing, formatting, sales forecasting, budgeting
•Work closely with Sales, News, Master Control
•Build/schedule all show formats; maintain program titles/dayparts; log editing; day of air changes
•Local program acquisition
•Create, maintain programming calendar, database
•Primary contact on programming for company personnel, and viewer inquiries
•Create Program budgets, forecasts, annual corporate presentation
•Work with CBS Legal, Programming, Controller on program inventory, utility, amortization
•Compile competitive reports, displaced revenue, profitability reports; evaluate research, ratings data
•Develop program schedules

Traffic Manager

Dallas/Ft. Worth, TX

Broadcast Media industry

January 2000 – September 2002

•Oversee Traffic department personnel for two O&O stations. Develop and implement departmental policies.
•Maximize station revenue through accurate commercial inventory management and log manipulation
•Reviewing all new/revised orders for clearance of inventory
•Reconcile oversold dayparts, offering makegoods to clients whenever possible
•Review and finalize daily on-air logs.
•Research and reconcile invoice/log discrepancies
•Report to Operations Manager
•Work closely with Sales, Programming, News producers and Master Control
•Build and schedule show formats on the logs
•Maintain program titles and dayparts
•Log editing
•Handle day of air changes to the logs

Traffic Coordinator
CBS TV Stations KYW-TV

Philadelphia, PA

Broadcast Media industry

July 1998 – December 2000

•Maximize station revenue through accurate commercial inventory management and log manipulation
•Log editing for oversold dayparts, open time, product conflicts, and separation issues
•Handle day of air changes to the logs
•Schedule commercials to avoid product conflicts while contract requirements
•Interpret and enter commercial copy instructions

Assistant Program Director/Public Affairs Producer
KPFT 90.1FM/Pacifica Radio

Houston, TX

Broadcast Media industry

January 1994 - July 1997

•Produce daily on-air logs, scheduling programs, PSAs, promotional spots, sponsor messages, etc.
•Create and maintain programming calendar and program database
•Handle day of air changes to the logs
•Act as contact person for vendors and listeners
•Assist in procurement of syndicated programs and evaluate program submissions
•Evaluate research and ratings data for the market
•Report to Program Director

Public Affairs
•Produced various news and talk programs
•Perform background research for show topics
•Book guests and experts for shows
•Run control board and screen listener calls
•On-air commentator

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