Account Services Manager
CBS TV Stations Digital Media Group

New York, NY

Digital/Broadcast Media industry

January 2008 – Present

•Support the Ad Sales team by scheduling, implementing and monitoring online advertising campaigns using DoubleClick DFP and Solbright software
•Work to ensure flawless campaign execution by providing ongoing monitoring and support for CBS partners, advertisers and agencies
•Serve as the primary point of communication and testing for any changes related to advertising on the CBS O&O websites
•Implement Flash, rich media, third party tags, and HTML; some work with Javascript, XML and Flash
•Troubleshoot creative/ad issues
•Create new sites/sections within the ad server, create and edit custom DFP templates as needed
•Develop in-depth reports for pacing, inventory availability, sell-through rates and billing
•Establish permission-based roles to enable client, station, sales and administrative access to the ad server
•Monitor campaigns and ensure campaign delivery
•Manage campaign performance and make optimization recommendations
•Provide clients/sales with any necessary campaign reporting

Click to see an example of a website I maintain:

Commercial Operations Manager
NBC Universal

New York, NY

Cable Entertainment industry

February 2007 – October 2007

•Manage Commercial Operations Departments for four NBCU cable networks, Bravo, Universal HD, Sleuth and Chiller; develop and coordinate a team of 12
•Work internally with the Management of Ad Sales, Pricing and Planning, Programming, Production, Marketing, Promotions, and Broadcast Distribution Divisions; and externally with Ad Agencies to ensure fulfillment of Sales contracts
•Work with Programming and Production to build show format/show times and breaks to maximize inventory
•Work with the entire Comm Ops Division to manage operations in a time sensitive, fast-paced environment
•Manage training and troubleshooting for NBCU Commercial Trafficking and Scheduling Systems
•Create all commercial components such as program titles, dayparts, executing manual day of air changes
•Oversee data entry of commercials, promos, and the log schedule in on-air automation systems
•Participate in special projects such as HD expansion, business process streamlining, and special event oversight

Assistant Operations Manager
CBS Television Stations

New York, NY

Broadcast Media industry

December 2004 – February 2007

•Create & maintain Timeclass codes & program grids for inventory sale by CBS, CW & IND O&Os
•Perform audit/clean-up of station programs/formatting for accurate reporting
•Generate & maintain Clients/Agencies for Credit Managers; Client/Agency/Account Executive records in DARE
•Create, submit & audit New/Revise/Delete User IDs
•Prepare quarterly Trade/Added value reports
•Work with CBS Data Center on project analysis & specifications for software development/enhancement
•Test software functionality & accuracy before release
•Submit requests for software modifications/enhancements
•Create manuals & procedural guidelines for Operations/Traffic Managers, and rep. office managers & AEs
•Train station management & rep. office personnel on CBS software & DARE
•Act as contact for software/procedural questions & issue resolution; Troubleshoot user issues with CBS software & reports
•Prepare sports revenue reports
•Prepare various revenue & inventory reports as requested

Click to see some examples of procedural manuals that I have authored:

Operations Manager/Program Director

Salt Lake City, UT

Broadcast Media industry

September 2002 – December 2004

•Oversee station Traffic; develop & implement policy
•Maximize revenue through accurate inventory mgmt, log manipulation; review orders for clearance
•Reconcile oversold dayparts, offer makegoods
•Participate in Ratecard pricing
•Review, finalize on-air logs; research, reconcile invoice/log discrepancies
•Analyze inventory trends for effective pricing, formatting, sales forecasting, budgeting
•Work closely with Sales, News, Master Control
•Build/schedule all show formats; maintain program titles/dayparts; log editing; day of air changes
•Local program acquisition
•Create, maintain programming calendar, database
•Primary contact on programming for company personnel, and viewer inquiries
•Create Program budgets, forecasts, annual corporate presentation
•Work with CBS Legal, Programming, Controller on program inventory, utility, amortization
•Compile competitive reports, displaced revenue, profitability reports; evaluate research, ratings data
•Develop program schedules

Traffic Manager

Dallas/Ft. Worth, TX

Broadcast Media industry

January 2000 – September 2002

•Oversee Traffic department personnel for two O&O stations. Develop and implement departmental policies.
•Maximize station revenue through accurate commercial inventory management and log manipulation
•Reviewing all new/revised orders for clearance of inventory
•Reconcile oversold dayparts, offering makegoods to clients whenever possible
•Review and finalize daily on-air logs.
•Research and reconcile invoice/log discrepancies
•Report to Operations Manager
•Work closely with Sales, Programming, News producers and Master Control
•Build and schedule show formats on the logs
•Maintain program titles and dayparts
•Log editing
•Handle day of air changes to the logs

Traffic Coordinator
CBS TV Stations KYW-TV

Philadelphia, PA

Broadcast Media industry

July 1998 – December 2000

•Maximize station revenue through accurate commercial inventory management and log manipulation
•Log editing for oversold dayparts, open time, product conflicts, and separation issues
•Handle day of air changes to the logs
•Schedule commercials to avoid product conflicts while contract requirements
•Interpret and enter commercial copy instructions

Assistant Program Director/Public Affairs Producer
KPFT 90.1FM/Pacifica Radio

Houston, TX

Broadcast Media industry

January 1994 - July 1997

•Produce daily on-air logs, scheduling programs, PSAs, promotional spots, sponsor messages, etc.
•Create and maintain programming calendar and program database
•Handle day of air changes to the logs
•Act as contact person for vendors and listeners
•Assist in procurement of syndicated programs and evaluate program submissions
•Evaluate research and ratings data for the market
•Report to Program Director

Public Affairs
•Produced various news and talk programs
•Perform background research for show topics
•Book guests and experts for shows
•Run control board and screen listener calls
•On-air commentator



University of Houston
BA, Radio-Television

1991 – 1996



Proficient in many broadcast software products including Doubleclick DFP, Solbright, IBS Desktop, VCI, Gabriel, IBS, BIAS, Enterprise, and DARE/DDS.
Trainer/Analyst of CBS proprietary software.



"Over the last few years I have had the honor and pleasure of working with Emma on many projects and campaigns in the entertainment/event production arena. She is extremely organized, efficient, and dependable. Her vast knowledge & ability to stay on top of changes that can occur on a daily basis is impeccable. Emma is a forward thinker and always 2 steps ahead to seek out creative solutions. My referral would come with the highest recommendations!"

Michael Szymanski, President, MPS Productions,
Founder, Suburban Roots Concert Series


“Emma asked me to endorse her, but I refuse too. I don't want to give her any ammunition to leave as she does a great job for us . . . actually, has performed excellently from various posts in the company! (Ooops, guess I endorsed her after-all.)”

JW Linkenauger , VP Application Development , CBS Television


“I had the wonderful chance of working directly with Emma at CBS Television Stations Digital Media. As a veteran at the CBS Stations, Emma is well-known and well-liked within the corporation. She is extremely organized, detail and deadline-oriented and has extensive knowledge of ad trafficking and overall ad ops process. Emma would be a great asset to any operations team!”

Lorin Bona , Sales Operations Traffic Specialist , CBS Television Stations Digital Media Group


“Emma is one of the hardest working ASM's that I have had the pleasure to work with. She is quick on her toes solving all problems that may arise in a timely matter and is a vital asset to have along side me as a colleague. She helps out tremendously with all creative, trafficking and scheduling of client campaigns and for that I would be lost without her. Emma's great talents and abilities will help her to succeed above and beyond in the World of Digital Sales.”

Jennifer Franz , Digital Operations Coordinator , CBS TV Stations Digital Media Group


“I've had the pleasure to work with Emma not only as a colleague but as a collaborator in promoting events.

She has been invaluable in helping me market live music events. She is very quick with turn around and prolific with her publicity. Emma has tapped into such a large network of publications and websites, that I had no need to reach out beyond her for publicity. She is very helpful and takes initiative that most would not.

Her work with Suburban Roots has fostered an open environment for artists to network and find support and receptive venues in the area. It is very encouraging and heartening to have ties to an organization that helps local talent find a home. Emma is to thank for that.”

Danny Grant, Account Services Manager, CBS Television Stations Digital Media Group
Performer, Suburban Roots Concert Series



I also do publicity, social media, hospitality and event planning for indie concerts, musicians and professionals. In 2008 I helped to found indie concert organization Suburban Roots Concert Series, New Jersey. Please visit one of our sites at:

Suburban Roots Myspace Page

Suburban Roots Facebook Page

Suburban Roots Blog

or better yet, Google us and see how well I do my job!

Live music, social media and art are passions of mine.
Please see the "Promotions/Publicity/Events" link on the homepage to see a list of the organizations and individuals that I work with.


Click to view a printable version of this resume